August 31, 2012
August 30, 2012
“The less formal your clothes, the better red lipstick looks. It may not work at weddings because they are romantic, and can be too femme fetale. But with a white tank and jeans? That’s another story.”
Source: Allure Fall 2012
August 29, 2012
Janell Geason, Global Educator of Aveda Makeup illustrates how to achieve a an intense lip by using Aveda’s Nourish-Mint Renewing Lip Treatment, Nourish-Mint Lip Definer, Nourish-Mint Smoothing Lip Color, Envirometal Retractable Lip Brush, Nourish-Mint Smoothing Lip Color, and Nourish-Mint Rehydrating Lip Glaze
August 28, 2012
Alcohol, salty foods, allergies, and crying jags are often hard to avoid, and, hence, so are puffy eyes. Here are the best remedies to bring down the swelling.
1. After a salty meal or a few cocktails, drink a large glass of water or a cup of chamomile or green tea before bed. If tears or allergies are to blame, take an over-the-counter antihistamine.
2. Sleep with an extra pillow under your head – the elevation helps prevent fluid from settling under the skin around your eyes.
3. If you wake up puffy, dab a pea-size drop of depuffing eye gel that contains caffeine onto the area. Look for one that has additional anti-inflammatory ingredients. Such as cucumber or chamomile.
4. For an at-home treatment, stick two wet tea bags (use caffeinated black tea) in the refrigerator for 15 minutes, then place them on your eyes for 10 minutes. The caffeine and cold will constrict blood vessels and drain fluid. A chilled gell filled eye mask works too. Just be sure to choose one without the holes.
Source: Allure – Fall 2012
August 27, 2012
The ideal lip color is like the perfect pair of jeans. You can dress it up or down, and it will always look great.
Put it in neutral. The most versatile lipstick you can own is a shade that’s just a bit brighter than your natural lip color. It will even out and define your lips the way a subtle coat of mascara draws attention to your eyes. For some people, that color is a peachy brown or rosey pink: for an African American woman, it might be eggplant. Keep in mind: A neutral lipstick shouldn’t be the color of concealer (a look that only works on the runway), and a matte lipstick that is lighter than your natural lip color will wash out your face.
Try it right. Use the middle of your lower lip as a color guide, and try lipstick on in daylight for an accurate assessment. If you’ve tested more than three or four, take a break – your lips will be stained. You may also need a new color if you’ve been out in the sun a lot, since your lips might be darker.
Mix it up. Every season has it’s lipstick trend, and just because your perfect color is a pinkish beige doesn’t mean you can’t wear deep burgundy. Apply one coat of your neutral, then add a thin coat of wine, burgundy, or any other color you want to try on top. Even the craziest lipstick shade can be adjusted to suit your coloring.
Source: Bobbi Brown – makeup artist, founder of Bobbi Brown Cosmetics, and author of six books, including the upcoming Pretty Powerful. Interview for Allure Magazine Fall 2012.
August 24, 2012
August 23, 2012
Aveda, which has worked with Ayurvedic doctors since soon after it was founded in 1978 to use Indian herbs in some of its products, has a new three-piece line for thinning hair called Invati, which means “invigorate” in Sanskrit. An Ayurvedic blend including turmeric and ginseng from an organic farm in India are the key components in the shampoo, conditioner and revitalizer, which cost $24 to $60 and claim to rehabilitate the scalp around the follicles when massaged in.
Marianne Knutson, Aveda’s vice president for global marketing, said that Invati was the largest product introduction in the company’s history in terms of marketing dollars spent. Promotions included splashy store-window displays and the brand’s first television commercial. It is now Aveda’s best-selling hair care system globally, Ms. Knutson said, adding, “The success exceeded all expectations, and we’re now looking at strengthening our relationship with Indian heritage.”
Aveda is benefiting from an increasing consumer interest in natural beauty, according to the NPD Group, a research firm based in Port Washington, N.Y. Karen Grant, a beauty analyst there, said that natural skin care was the fastest-growing segment in skin care and grew 18 percent in 2011 compared with 14 percent growth in overall skin care. That year, 44 percent of 11,109 women surveyed by the company said that they looked for products that were made from natural or organic ingredients, or both.
Source: New York Times
August 22, 2012
August 21, 2012
Aveda has announced the release of the My Aveda Make-Over iPad application and web-based platform. The free app allows guests to virtually change their hair color or style and it is available through the iTunes store and at aveda.com/myavedamakeover. Users can explore ideas for new looks by choosing from a rainbow of color offerings, created with Aveda Full Spectrum Professional Hair Color, and a library of hair styles–from long locks to short crops, bouncy-curly to sleek and straight. My Aveda Make-Over also serves colorists and stylists as a consultation tool to help guests envision a new color, cut or style.
When using the My Aveda Make-Over iPad app users can:
*Try new looks on a model image or upload their own photos.
*Choose an Aveda hair style or select a gallery look from other users to try on.
*Experiment with a variety of hair colors or receive hair color recommendations.
Features of the Aveda iPad app include:
*Aveda Salon Locator
*Guest discount offer to be redeemed in salon.
*Live chat with Aveda experts for all things beauty, including style, skin care and make-up.
*A sharing feature to allow users, stylists and friends to upload favorite photos to the gallery.
*One-touch access to the Aveda mobile website for additional content and easy-to-use shopping.
*Seamlessly syncs with the user’s existing aveda.com account to archive favorites, products and photos.
August 20, 2012Older Posts »