BOISE, Idaho (AP) — Fly shop manager Jim Bernstein was warned that hair stylists would come banging on his door, but he didn’t listen.

Sure enough, less than 24 hours later, a woman walked into the Eldredge Bros. Fly Shop in Maine and made a beeline toward a display of hackles – the long, skinny rooster feathers fishermen use to make lure.

“She brought a bunch up to the counter and asked if I could get them in pink,” he said. “That’s when I knew.”

Fly fishing shops nationwide, he learned, are at the center of the latest hair trend: Feather extensions. Supplies at stores from the coasts of Maine to landlocked Idaho are running out and some feathers sold online are fetching hundreds of dollars more than the usual prices.

“I’m looking around the shop thinking hmmm, what else can they put in their hair?” Bernstein said.

Fly fishermen are not happy, bemoaning the trend in online message boards and sneering at so-called “feather ladies.” Some also blame “American Idol” judge and rocker Steven Tyler, who began wearing the feathers in his long hair.

“It takes years and years and years to develop these chickens to grow these feathers. And now, instead of ending up on a fly, it’s going into women’s hair,” said Matt Brower, a guide and assistant manager at Idaho Angler in Boise.

Several Rizzieri Aveda School students can be seen wearing the high-fashion feathers at the Voorhees Town Center location. Contact us at 856-552-2270 or Admissions@Rizzieri.com.