Aveda is the proud recipient of PETA’s (People for the Ethical Treatment of Animals) prestigious PETA Progress (Proggy) Awards for “Best Cruelty-Free Spa Products.”
In its sixth year, PETA’s Proggy awards recognize animal friendly achievements in seven categories. PETA’s panel of judges selected winners based on innovation, creativity, passion, and the desire to make a difference.
Aveda was first awarded a “Proggy” in 2004 for “Best Cruelty-Free Personal Care Products.” This year, the company takes the 2008 Proggy Award for its high-performance, cruelty free spa products and professional treatments. PETA evaluated Aveda’s 2008 spa launches, including Green Science skin care. In keeping with its commitment to the safety and well-being of animals, Aveda products are “people tested,” as indicated on the packaging.